"Social media is about the people! Not about your business. Provide for the people, and the people will provide for you." – Matt Goulart, Founder of Webistry

In today's digital age, social media has become an essential tool for small businesses to connect with their target audience, build brand awareness, and drive sales. However, managing social media channels can be time-consuming and challenging, especially for business owners who already have a lot on their plate. This is where hiring a professional to manage your social media can make a significant difference. In this article, we'll explore the key benefits of outsourcing social media management and how it can help your small business thrive in the competitive online landscape.

The expertise of a social media professional

A strong social media presence is crucial for small businesses. Hiring a social media manager offers numerous benefits, including platform expertise, compelling content, and audience engagement. Let's explore these advantages further.

"Content is fire; social media is gasoline." – Jay Baer, Marketing and Customer Service Expert

Staying up-to-date with platform changes

In the ever-evolving world of social media, staying current with the latest trends and platform updates is crucial for a successful online presence. A professional social media manager is well-versed in these changes and can adapt your business's strategy accordingly. They can:

  • Monitor trends and identify opportunities for your business to engage with its audience or capitalize on viral moments.
  • Keep track of new features and updates on various social media platforms, ensuring your business takes full advantage of their capabilities.
  • Adjust your social media strategy to align with algorithm changes, helping your content reach the right audience and maintain visibility.

As Jayson DeMers, CEO of AudienceBloom, says, "The key to navigating social media is to not take anything personally, and to maintain a sense of flexibility when it comes to your strategy." By hiring a social media manager, you can ensure your business remains agile and adaptable in the fast-paced world of social media.

Content creation and curation

High-quality content is crucial for engaging your audience and reflecting your brand's personality. Social media managers have the experience and creativity to craft compelling content, source relevant third-party content, and maintain a consistent posting schedule.

Community engagement

Responding to comments, messages, and mentions is vital for building relationships with your audience. A dedicated social media manager can monitor your channels, engage with users in a timely manner, and manage any negative feedback professionally.

Data-driven decision-making

Social media professionals use analytics to track the performance of your posts, campaigns, and overall strategy. By analyzing this data, they can make informed decisions to optimize your content and increase your reach and engagement.

Consistency in posting and engagement

Consistency is key when it comes to social media. A sporadic posting schedule can make your brand appear disorganized and unprofessional. A social media manager ensures:

  • Regular posting: They create and maintain a content calendar to keep your posting schedule organized and consistent across all platforms.
  • Prompt engagement: Responding to comments, messages, and mentions in a timely manner is essential for building strong customer relationships. A dedicated social media manager ensures that no interaction goes unnoticed.
  • Brand voice consistency: Your brand voice should be cohesive across all channels. A social media manager can help maintain your brand's tone and messaging, making your online presence more reliable and recognizable.
"Consistency is one of the most critical elements for a successful social media presence. Without consistency, it’s impossible to build trust with your audience." – Rebekah Radice, Social Media and Marketing Performance Strategist

Branding and Messaging

The importance of maintaining a consistent brand voice and messaging across social media channels.

  • Professional social media managers have experience in creating and maintaining a consistent brand voice across all social media channels.
  • They can help develop brand messaging that resonates with your target audience and aligns with your business goals.
  • A professional can also help ensure that your brand messaging is consistent with your overall marketing strategy.

Working with a professional social media manager can help your small business establish and maintain a consistent brand voice and messaging across all social media channels, helping you stand out in a crowded market.

Data reporting dashboard on a laptop screen.
Photo by Stephen Dawson / Unsplash

Analyzing and reporting on social media performance

An essential aspect of any marketing strategy is measuring and analyzing its performance. A social media manager can provide valuable insights into the effectiveness of your social media efforts, allowing you to make informed decisions and improve your online presence. They can:

  • Track key performance indicators (KPIs) such as engagement, reach, and conversions, ensuring your social media goals align with your overall business objectives.
  • Use analytics tools to gather and interpret data, identifying patterns and trends that can inform your future social media strategy.
  • Create comprehensive reports that highlight successes and areas for improvement, giving you a clear understanding of your social media performance and ROI.

"Data is a marketer's best friend," says Ann Handley, Chief Content Officer of MarketingProfs. "By measuring the impact of your social media efforts, you can make data-driven decisions that optimize your strategy and maximize your return on investment." A professional social media manager can help you turn insights into action, driving your business forward in the digital landscape.

Time moves on
Photo by Agê Barros / Unsplash

Time and Resource Management

In today's fast-paced business world, time and resource management are crucial for small businesses. Outsourcing social media management allows you to allocate your time and resources more effectively, focusing on core tasks that drive growth. Here's how:


Managing your social media presence can be time-consuming. Outsourcing to a professional frees up valuable time for you to focus on growing your business and nurturing relationships with customers.

Resource optimization

A professional will optimize your social media efforts, ensuring that you get the most out of every post, campaign, and interaction. This ultimately saves resources in the long run.

Access to Tools and Efficiency

A professional social media manager will have access to specialized tools and software designed to make their work more efficient, resulting in a more cost-effective program for your business. These tools streamline content creation, scheduling, and reporting, ensuring a consistent and high-quality social media presence.

Focus on core tasks

With the help of a professional, you can direct your attention to developing new products and expanding your business, rather than being weighed down by social media management.

Ad Campaign Management

Successfully managing social media ad campaigns requires expertise, time, and constant monitoring to maximize return on investment. Hiring a professional to manage your paid social media advertising offers several advantages:

Targeting and Optimization

A social media manager will use their knowledge of platform-specific targeting options to ensure your ads reach the right audience, and continuously optimize campaigns to improve performance.

Budget Management

Professionals can effectively allocate and manage your advertising budget, making sure you get the best results for your investment.

Creative Execution

A skilled social media manager can create compelling ad designs and copy that align with your brand and resonate with your target audience.

Performance Tracking and Reporting

A professional will monitor and analyze your ad campaign's performance, providing regular updates and actionable insights to help you make informed decisions.

By entrusting your social media ad campaigns to a professional, you can focus on other aspects of your business while ensuring your advertising efforts yield the best possible results

Elevate your small business with a strong social media presence by partnering with Oaken Digital. Our experienced team offers expertise, tools, and knowledge to drive engagement and boost your return on investment, while freeing up your time to focus on core operations. Let Oaken Digital be your social media manager and unlock your business's full potential. Contact us today!